It can be hard, sweaty work being an idol and After School is saying goodbye to the sweat (and smell) of hard work in a newly released deodorant commercials in Japan.
On April 9, a new commercial featuring After School was launched in Japan for deodorant brand, Rexena, from the personal care products company, Unilever.
In the commercial, the eight members dance to their upcoming new song, Dilly Dally before raising their arms.
Japanese marketing expert Model Plus shared, “The fact Nana and the other members expose their armpits is the merit point of the advertisement.”
In the making-of video, member U-ie shares, “Please have a lot of interest in our dance that we specially created for the commercial. It was difficult to learn but it’s a great dance.”
Watch the special making-of video here:
Korean netizens who have seen the videos left comments in online communities like “Oh their shapes all the members look fabulous“, “beautiful and sexy…“, “In Japan, U-ie’s in the back” and “A lot of popularity in Japan…Fighting!” among other reactions.